BUSINESS
BMS Japan Has Busy Years Ahead with String of Launches towards Doubling of Sales
With Bristol Myers Squibb shooting for the doubling of its Japanese business in the next 10 years, the company’s local chief expressed his eagerness to achieve this goal through a slew of new launches. From 2024 onward, the drug maker…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





