BUSINESS
Xocova Claims 1st Trophy in August GP Promotion, Dayvigo Makes Comeback in HP List
Shionogi’s COVID-19 pill Xocova (ensitrelvir) became the most heavily pitched drug by sales reps for GPs through face-to-face detailing in August, according to a monthly Intage survey. Intage’s “Impact Track” detailing track survey asks some 4,000 GPs/hospital doctors about the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





