Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Mounjaro No. 1 in GP Promotion in March, Dayvigo Most Detailed for HPs
The type 2 diabetes drug Mounjaro (tirzepatide), which is being detailed by Mitsubishi Tanabe Pharma in Japan, was the most heavily promoted drug in March through sales rep face-to-face detailing activities for GPs, according to a monthly Intage survey. Intage’s…
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