Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Twymeeg Tops GP Promotion Ranking 2 Months Running, Belsomra Most Detailed among HPs in February
Sumitomo Pharma’s diabetes med Twymeeg (imeglimin) was the most heavily pitched drug in February through sales rep face-to-face detailing activities for GPs, anchoring its front-runner position for the second month in a row, according to a monthly Intage survey. Intage’s…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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