BUSINESS
Dayvigo Tops HP Ranking, Twymeeg Most Promoted in GP Market 5 Months Running in November: Intage
Eisai’s sleep inducer Dayvigo (lemborexant) made the biggest impression on hospital doctors through sales rep detailing in November, overtaking MSD’s rival med Belsomra (suvorexant), which had been holding the spot for three months in a row, according to a monthly…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





