ORGANIZATION
JPMA Proposes New Value-Based Pricing System for Innovative Meds, No Price Cut in Patent Period
The Japan Pharmaceutical Manufacturers Association (JPMA) unveiled its fresh proposal on August 30, calling for introducing a new value-based pricing system for innovative medicines and excluding patent-protected drugs from the current market price-based NHI price revisions. The outline of the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





