1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
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JPMA Chief Calls for Prompt Price Cuts for LLPs, Generic Industry Consolidation
Yasushi Okada, president of the Japan Pharmaceutical Manufacturers Association (JPMA), on February 16 called for streamlining healthcare funding for off-patent original drugs and reinvest the freed-up resources for innovation. In a rare move for a JPMA chief, he also advocated…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…