BUSINESS
Detailing Activities Log Two-Digit Growth MOM in All Promotion Channels in March: Intage
The total number of detailing activities recorded a double-digit rise over the previous month in all channels in March, according to a monthly survey conducted by Intage. By product, Kampo medicine Rikkunshito made a remarkable ascent in detailing activities via…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





