BUSINESS
Chugai to Scale Down Wholesale Promotion Spend as Portfolio Pivots to Specialty Care: CEO
Chugai Pharmaceutical is poised to downsize and streamline promotional activities on its products commissioned to wholesalers, as the company’s focus on portfolio is shifting from primary to specialty areas, President and CEO Osamu Okuda said. Speaking at a media interview…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





