The total number of detailing activities carried out by drug reps in Japan contracted by 4.1% over the previous month and 3.1% over the previous year in December, according to a monthly survey conducted by Intage. Promotions via all other…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





