1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Hypertension OK Now in Hand, Novartis Expanding Entresto Pitch to GPs with Superior Efficacy over ARBs
Since the debut of Novartis’ heart failure treatment Entresto (sacubitril valsartan sodium hydrate) in Japan last year, the company has been promoting the medicine primarily for hospital specialists together with partner Otsuka Pharmaceutical. Now that the product has earned a…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…