BUSINESS
Hypertension OK Now in Hand, Novartis Expanding Entresto Pitch to GPs with Superior Efficacy over ARBs
Since the debut of Novartis’ heart failure treatment Entresto (sacubitril valsartan sodium hydrate) in Japan last year, the company has been promoting the medicine primarily for hospital specialists together with partner Otsuka Pharmaceutical. Now that the product has earned a…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





