BUSINESS
Hypertension OK Now in Hand, Novartis Expanding Entresto Pitch to GPs with Superior Efficacy over ARBs
Since the debut of Novartis’ heart failure treatment Entresto (sacubitril valsartan sodium hydrate) in Japan last year, the company has been promoting the medicine primarily for hospital specialists together with partner Otsuka Pharmaceutical. Now that the product has earned a…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





