BUSINESS
As Entresto Hits Japan Market, Novartis Poised to Tap All Channels to Push Global Blockbuster
Novartis’ global blockbuster Entresto (sacubitril valsartan sodium hydrate) made its long-awaited debut in Japan on August 26 upon its NHI price listing, becoming the first drug to offer a treatment option for HFpEF, a type of heart failure with high…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





