Novo Nordisk Pharma said on August 6 that a cost-effectiveness simulation model has been developed for therapeutic interventions in Japanese type 2 diabetes patients, which is product-non-specific and highly generalizable. The model is based on a “JJ risk engine,” an…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





