BUSINESS
With Promotion Halt Lifted, Nichi-Iko Says to Launch Lyrica OD Generics on April 7
Now that the suspension of its promotional activities has been lifted, Nichi-Iko Pharmaceutical said on March 29 that it will release an OD tablet version of its Lyrica (pregabalin) generics on April 7. The major generic maker was slapped with…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





