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The Future of Customer Engagement in Japan’s Life Science Industry: One Year Post-COVID
It has been just over one year since the start of the COVID-19 pandemic. Much has been written in Japan about COVID-19’s effect on life science manufacturers’ customer engagement model. How can Japan, with its continued reliance on the traditional…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





