Pfizer Japan and Bayer Yakuhin are set to become the first innovative drug makers to pull their established off-patent products from the market under the so-called “G1” withdrawal scheme due to high generic penetrations, the health ministry revealed. Pfizer plans…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





