BUSINESS
90% of Drug Promotion Shifted to Remote Tools; Prudent Attitude Needed for New Launches amid COVID-19: IQVIA Official
Japan’s pharma industry sees promotional activity shift from face-to-face to remote methods and companies should be prudent in new drug launches, including possible postponements, amid the COVID-19 outbreak, Alan Thomas, director of Thought Leadership at IQVIA Japan Group, said on…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





