BUSINESS

In Authorized Generic Spree, Daiichi Sankyo Espha Focuses More on “Popularization” than “Sales” When It Comes to Cancer AGs

By Takashi Ebisawa and Tatsuya Otsuka April 24, 2019
Japan’s generic market is hitting a plateau soon. Incentive measures rolled out by the government since 2002 have driven its growth, with the country’s volume-based generic utilization rate expected to reach 80% next year. However, room for a further leap…

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