Philip Carrigan About a year ago, I met Watanabe-san (not his real name), a confident, optimistic, 43-year-old marketing manager. He worked in oncology marketing for a well-respected US pharmaceutical company. His job involved writing strategic marketing plans, developing direct-to-consumer (DTC)…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





