Philip Carrigan About a year ago, I met Watanabe-san (not his real name), a confident, optimistic, 43-year-old marketing manager. He worked in oncology marketing for a well-respected US pharmaceutical company. His job involved writing strategic marketing plans, developing direct-to-consumer (DTC)…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





