REGULATORY
New HTA Scheme Should Only Cover Big-Selling Products Given Big Premiums: JPMA Chief
A new cost-effectiveness assessment scheme, which will get underway on a pilot basis next April, should only cover products that were given a “substantial” rate of premiums for usefulness and post “substantial” sales, Masayo Tada, president of the Japan Pharmaceutical…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





