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Transformation of ARB Market Spurred by AGs, Power Map Changing Fast as Brand-Name Drugs Falter
The market for angiotensin II receptor blockers (ARBs) has been changing rapidly over the past year as Diovan (valsartan) and Blopress (candesartan) have floundered in the face of generic debuts, while Azilva (azilsartan), launched in May 2012, has enjoyed an…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





