TRENDS
Industry Insiders, Healthcare Providers Call for Greater Focus on PMS by MRs, Criticize Excessive Focus on Product Promotion
An increasing number of people both inside and outside the industry are calling for more active involvement of MRs in post-marketing surveillance (PMS) activities, due partly to a business improvement order issued to Novartis Pharma this summer for delayed reporting…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





