BUSINESS
Map Software Used to Reorganize MRs’ Marketing Territories Boosts Operating Efficiency at Pfizer Japan
Pfizer Japan’s Established Product Business Unit uses map software when it reorganizes its MRs’ marketing territories. The software helps increase MRs’ operating efficiency and reduces costs related to the reorganization of their marketing territories. Previously, the unit utilized the services…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





