BUSINESS
Lilly and BI in Long-term Collaboration; AZ and BMS Expanding Product Lineup
A number of foreign-affiliated drug makers have been allying on a global scale, and these tie-ups are taking effect in the Japanese market as well. In January 2011, Eli Lilly and Company of the US and Boehringer Ingelheim GmbH of…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





