Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Kowa Acquires 2 Major Products for “Post-Livalo” Era; How to Avoid Competition between Partners Holds Key in Comarketing
The scale of a company, and particularly the size of its MR force, has a critical influence on its share of voice in the market for drugs such as anti-diabetic agents. Mitsubishi Tanabe Pharma Corporation (MTPC) has teamed up with…
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