BUSINESS
Kowa Acquires 2 Major Products for “Post-Livalo” Era; How to Avoid Competition between Partners Holds Key in Comarketing
The scale of a company, and particularly the size of its MR force, has a critical influence on its share of voice in the market for drugs such as anti-diabetic agents. Mitsubishi Tanabe Pharma Corporation (MTPC) has teamed up with…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





