BUSINESS
Kowa Acquires 2 Major Products for “Post-Livalo” Era; How to Avoid Competition between Partners Holds Key in Comarketing
The scale of a company, and particularly the size of its MR force, has a critical influence on its share of voice in the market for drugs such as anti-diabetic agents. Mitsubishi Tanabe Pharma Corporation (MTPC) has teamed up with…
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Let’s face it: in today’s world, changing jobs is a normal part of a successful career. But if it’s so normal, why does it feel so hard? For many people, the idea of leaving their current role brings a heavy…





