BUSINESS
One-product, Two-brand Marketing Comes under Fire at CSIMC; Japanese Like Competition between Partners
Following fixed-dose combination drugs, marketing of a single product under two brand names has come under fire. At a general assembly of the Central Social Insurance Medical Council (CSIMC) on August 22, Hirotsugu Miura (vice president, Japan Pharmaceutical Association (JPA))…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





