BUSINESS
Tablet Terminals Effective for Changing Doctors’ Prescribing Behavior: M3
A study conducted by M3 Inc. has shown that healthcare providers allow MRs more time to provide information when “tablet terminals” such as iPads are used, resulting in a positive influence on their prescribing behavior. M3 analyzed data from Medical…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





