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NBI Expects Surge in Sales of Prazaxa after Lifting of Ban on Long-term Prescription
Nippon Boehringer Ingelheim (NBI) intends to increase the market share for its novel oral direct thrombin inhibitor Prazaxa (dabigatran etexilate) by recommending it to new patients and promoting switching from warfarin in existing patients. According to NBI, Prazaxa was prescribed…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





