The market for drugs for Alzheimer's disease (AD) in Japan has become suddenly stimulated since the beginning of this year. Three new products will enter the market, which has long been virtually monopolized by Eisai's Aricept (donepezil). While Eisai shows…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





