Emmanuel Blin, president and CEO of Bristol-Myers K.K. (BMKK), outlined his company's mid-term (2011-2015) management plan in an interview with Jiho, Inc. on February 25. In order to strengthen its sales and marketing structure for new products expected to be…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





