Japan is considering a new approach to its “special” market expansion re-pricing that would exclude drug sales tied to private…
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Novartis to Expand SOV for Equa through Comarketing with Sanofi-aventis
Novartis Pharma intends to catch up with its competitors by expanding SOV (share of voice) for its DPP-4 (dipeptidyl peptidase-4) inhibitor for the treatment of type 2 diabetes Equa (vildagliptin), which has been comarketed with sanofi-aventis since the end of…
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