In a survey conducted by Fleishman-Hillard Japan with 1,757 doctors including 1,247 hospital-based doctors and 366 general practitioners (GPs), many doctors showed hope for the entry of major research-driven manufacturers into the market for generics in Japan. When respondents were…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





