Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Foreign-Affiliated Research-Driven Companies Point out Need for Cautious Approach to Generics Business
Sales Force Effectiveness Japan 2010 was held on July 14-15 in Tokyo focusing on effective marketing and sales strategies for pharmaceutical companies. In a session on the generics business by research-oriented companies, a number of representatives from foreign-affiliated companies recognized…
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