The FDA ordered Eisai and Dainippon Sumitomo Pharma's (DSP) US subsidiary Sepracor Inc. to immediately discontinue the use of promotional videos and TV commercials for some of their products targeting consumers. The FDA pointed out that these promotional materials include…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





