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Promoting Oncology Products with Small Number of Elite MRs: Dr Adachi of Eli Lilly
Eli Lilly Japan's sales of oncology products, one of the company's top-priority fields, are expected to have accounted for over 25% of its total sales on an NHI price basis in 2009. Its anticancer agent Alimta (pemetrexed) was approved for…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





