At an R&D meeting held on November 11, Takashi Shoda, president and CEO of Daiichi Sankyo, explained his company's marketing strategy for the antiplatelet agent prasugrel (brand name in the US: Effient) in the US. He noted that the marketing…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





