The JPMA will air more information on diseases and the development of drugs aiming at general consumers on TV from October. By doing so, the JPMA intends to emphasize the value of new drugs and explain to general consumers that…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





