The advertising powerhouse Dentsu Inc. has developed a new tool for pharmaceutical and medical device manufacturers designed to improve their use of advertising media aimed at doctors. The new tool proposes which combinations of advertising media to use to increase…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





