GlaxoSmithKline will revise its promotional strategy for the migraine treatment Imigran (sumatriptan) and implement a new strategy before the end of the year. The new strategy is needed because of doctors' lack of awareness of migraine and the low patient…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





