Talking about how non-major pharmaceutical companies will be able to survive at a medical business seminar held in Tokyo on May 13, Sugio Seko, president, Pharma Marketing Survey Research Laboratory, emphasized that non-majors should select small markets where great efficiency…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





