Novartis Pharma's antihistiminic allergic disease treatment Zaditen (ketotifen fumarate) is once again becoming a high priority for the company. Launched in 1983, Zaditen is Novartis' No. 5 product with sales of \19 billion on an NHI price basis in 2002,…
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December 26, 2011
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





