OTC Nicorette Records Sales of \9 Bil. in First 11 MonthsPharmacia K.K. and Takeda Chemical Industries announced on August 21 that sales of Nicorette, a gum-type tasteless OTC smoking cessation aid, topped \9 billion on a retail price basis in…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





