Novartis, Torii to Copromote ZaditenNovartis Pharma and Torii Pharmaceutical have reached an agreement on copromotion of Zaditen (ketotifen fumarate) to treat allergic diseases (all formulations except eye drops) from January 2002. Sales of the four formulations covered by the agreement…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





