Following the transfer of the ophthalmic drug business from Ciba Vision, Novartis Pharma intends to enhance its detailing activities in the ophthalmic field. The Ophthalmic Business Unit, which was created last October, has been training specialized MRs and plans to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





