Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Changing OTC Business Strategy, Priority Shifts to Volume Retailers
Keeping pace with the structural changes in the drug retail industry and a shift of paradigm to a consumer-oriented market, OTC drug companies have shifted their marketing focus from pharmacies to volume retailers. Taisho is investing resources to develop software…
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