According to a survey conducted by Cegedim Strategic Data (CSD), marketing expenses reported by the world's pharmaceutical companies reached US$91.0 billion in 2010, up 1.5% compared to 2009. Marketing expenses decreased in the US and Europe, where companies have been…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





