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NBI Expects Surge in Sales of Prazaxa after Lifting of Ban on Long-term Prescription
Nippon Boehringer Ingelheim (NBI) intends to increase the market share for its novel oral direct thrombin inhibitor Prazaxa (dabigatran etexilate) by recommending it to new patients and promoting switching from warfarin in existing patients. According to NBI, Prazaxa was prescribed…
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In the dynamic pharmaceutical landscape, especially within the nuanced Japanese market, leadership hinges on acute awareness. This transcends surface-level observations, demanding a deep understanding of regulatory shifts, cultural sensitivities, and evolving patient needs. For leaders in this sector, particularly those…






