Japan is considering a new approach to its “special” market expansion re-pricing that would exclude drug sales tied to private…
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Bayer to Accumulate Medicoeconomic Evidence
Bayer Yakuhin has started introducing medicoeconomic viewpoints in preparing development protocols and marketing in order to maximize the value of its products. In July 2010, the company created the HEOR (Health Economics & Outcome Research) Unit under Strategic Planning &…
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