At a seminar sponsored by Synix Inc. on November 19, Ryoichi Inoue, a drug marketing consultant, pointed out that development is becoming increasingly diversified and complex in the niche market as global companies experience increasing difficulty due to the patent…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





