Takeda Pharmaceutical's sales decreased 5.5% to \714,025 million due to the strong yen and expiration of the patent for the proton pump inhibitor (PPI) lansoprazole (brand name in Japan: Takepron) in the US in November 2009. Lansoprazole lost sales of…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





